Published Articles

Robot Grabs Global Media Attention

Last week an employee from Sydney creative media and research agency Atomic 212 queued up in front of the Apple store on George Street waiting for the latest iPhone 6S. the only difference was she wasn’t physically standing in line, a robot called Lucy saved her spot. The CEO of Atomic 212 Jason Dooris chatted with B&T about how this robot came to be and why Atomic 212 didn’t need to spend money promoting the campaign.

Robot Grabs Global Media Attention

Two Agency Bosses Shortlisted to be Crowned

The CEO Magazine has revealed the finalists for its 2017 Executive of the Year Awards, with two agency bosses in the running to take out the coveted CEO of the Year category.

Two Agency Bosses Shortlisted to be Crowned

Jason Dooris says the huge audiences and viral popularity achieved by Super Bowl commercials doesn’t necessarily equate to long-term brand performance and consumer engagement.

Super Bowl Ads Review

Jason Dooris says the huge audiences and viral popularity achieved by Super Bowl commercials doesn’t necessarily equate to long-term brand performance and consumer engagement.

Jason Dooris opens funky agency barber shop.

Atomic 212° has opened a barber shop inside its Sydney offices. The agency that doesn’t know how to say ‘no’ to a funky idea has built a fully operational mullet, mop and man-bun slicer, within its Sydney Walsh Bay digs.

Jason Dooris opens funky agency barber shop.

Why is "White Labelling" Such a Dirty Word in our Industry

In his latest B&T column, Atomic 212° supremo, Jason Dooris, takes a look at ‘white labelling’, or why so many agencies can’t/won’t/don’t outsource the tricky stuff…

Why is "White Labelling" Such a Dirty Word in our Industry

Save the industry from death by boredom: have a point of view

The winners in the ad industry are going to be those that have a point of view, challenge the status quo, and walk the walk as well, says Jason Dooris.

Save the industry from death by boredom: have a point of view

Dooris Implements Workplace of the Future

Atomic 212° is at the forefront of developments in workplace structure, productivity and flexibility. The media and advertising agency has spearheaded a multi-faceted approach that will see the business position itself as the ‘Workplace of the future’.

Dooris Implements Workplace of the Future

Who Needs Furniture When You Have A Virtual Reality Headset?

Ready, headset, go!

Who Needs Furniture When You Have A Virtual Reality Headset?

Audience Economics Aren't What They Used To Be

In this guest post, Atomic 212’s CEO Jason Dooris (pictured below) argues it’s hardly a case of a lack of audience that’s the problem for many traditional Aussie medias. Rather, the problem’s trying to turn audience numbers into big dollars…

Audience Economics Aren't What They Used To Be

Will the new iPhone be another example of a fizzling Apple Brand?

Jason Dooris ponders how long Apple can remain dominant in a market it’s no longer pushing forward.

Will the new iPhone be another example of a fizzling Apple Brand?

Is marketing the best forum for social change?

In this guest post, Atomic 212° CEO Jason Dooris (pictured below) explores whether or not marketing and advertising is really the correct forum for brands to leverage themes that are sensitive to its consumers.

Is marketing the best forum for social change?

Online and Offline Retail are Converging at Last

Online retail and bricks and mortar stores aren’t mortal enemies. Far from it argues Jason Dooris (pictured below) in this opinion piece. And it’s all backed by some juicy examples too. And you can’t argue with that…

Online and Offline Retail are Converging at Last

Adland Sweeps the CEO of the Year Awards

The CEO Magazine has revealed the winners in the fourth annual Executive of the Year Awards hosted by Eddie McGuire, held at the Crown Melbourne last night.

Adland Sweeps the CEO of the Year Awards

Agencies Losing Relevance

Agencies need a new model, as the current one is too expensive and ineffective. This will be the year it all changes, argues Jason Dooris, CEO of media agency Atomic212.

Agencies Losing Relevance

We're Accelerating Towards Self-Driving Cars That Will Basically Be Mobile Living Spaces

And they'll be here quicker than you think.

We're Accelerating Towards Self-Driving Cars That Will Basically Be Mobile Living Spaces

Big Agency CEO's have Gone AWOL Around Big Issues

Atomic212’s founder and CEO Jason Dooris has published a treatise on the current state of the marcomms industry in Australia and had a fair stab at predicting what successful agencies will look like in 2016 and beyond.

Big Agency CEO's have Gone AWOL Around Big Issues

Apple HomePod, voice search and the rise of the AI PA

Jason Dooris says HomePod – Apple’s venture into the smartspeaker market – confirms that the AI-powered personal assistant is the future of search.

Apple HomePod, voice search and the rise of the AI PA

Dooris' Agency Wins Big at the Shorty Awards

Australian full service agency Atomic 212° has scored eight gongs at the Shorty Awards, which is the world’s largest exclusively digital awards program, including taking out the title of Small Agency of the Year.

Dooris' Agency Wins Big at the Shorty Awards

Australia’s corporate titans reveal what they were doing at age 25

THEY’RE at the top, running multi-million dollar firms with thousands of employees. But everyone has to start somewhere.

Australia’s corporate titans reveal what they were doing at age 25

Robotics Just Got a Whole Lot More Interesting

In this guest post, Atomic 212’s chief executive Jason Dooris (pictured below) says, with all this new tech now available to brands, it’s taking the CX/customer engagement thing to a whole new level and it’s the marketers who need to keep up…

Robotics Just Got a Whole Lot More Interesting

Michael Harvey & Jason Dooris win at CEO Magazine Exec of Year

Jason Dooris named Media Executive of the Year

Michael Harvey & Jason Dooris win at CEO Magazine Exec of Year

What will Improvements in AR and VR mean?

In this guest piece, Atomic 212° CEO Jason Dooris (pictured below) outlines what’s at stake for marketers in a world that’s becoming increasingly focused on augmented and virtual reality.

What will Improvements in AR and VR mean?

Hoover, Kleenex, Google and Uber: making your way into the lexicon is your industry’s ultimate achievement

Despite objections from legal teams, becoming part of the lexicon should be every marketer’s dream, writes Jason Dooris.

Hoover, Kleenex, Google and Uber: making your way into the lexicon is your industry’s ultimate achievement

How an Aussie Space Agency will Benefit Aussie Agencies

In this guest post, B&T regular and CEO of Atomic 212, Jason Dooris (pictured below), says Australia becoming a player in the space race is smart thinking for the nation’s smart thinkers…

How an Aussie Space Agency will Benefit Aussie Agencies

The revolution’s imminent: Jason Dooris on the death of loyalty and a new agency framework

Jason Dooris says a revolutionary spirit is engulfing customer behaviour and agency business models.

The revolution’s imminent: Jason Dooris on the death of loyalty and a new agency framework

Jason Dooris: Award is the culmination of three years of hard work

They came, they saw, they conquered and having taken the Agency Of The Year gong at Friday’s B&T Awards, Atomic 212° has proven itself Australia’s top full-service agency.

Jason Dooris: Award is the culmination of three years of hard work

The Lunchbox - Chock full of bite-sized snacks for the modern marketer, is about to hit the shelves.

Crammed with insightful trends and analysis from agency chief Jason Dooris.

The Lunchbox - Chock full of bite-sized snacks for the modern marketer, is about to hit the shelves.

Ad Blocking will be a Boon for Content

Feeling like your head will explode with the amount of info out there when it comes to marketing and advertising? Jason Dooris, CEO of media agency Atomic212, has certainly felt the pressure so penned his thoughts onto paper in bite-sized chunks with the release of his new book The Digital Lunchbox: Bite-sized snacks for the modern marketer. Check out an extract below and read his interview with us here.

Ad Blocking will be a Boon for Content

Jason Dooris shares pearls of wisdom for young guns

In today’s industry opinion piece, the man in the top job over at Atomic 212, Jason Dooris, talks about millennials – the “interesting bunch” as he calls them – about the lessons they should heed when entering this industry.

Jason Dooris shares pearls of wisdom for young guns

What the global political climate tells us about the future of agencies

The profession’s growing mistrust of established players and movement towards smaller agencies, says Jason Dooris, can be compared to current trends in international politics.

What the global political climate tells us about the future of agencies

Customer loyalty in a pricing war

The pricing war is in full swing in supermarket land.

Customer loyalty in a pricing war

What The VCR Can Teach Us About The Future Of Virtual Reality

We're about to see another format war play out.

What The VCR Can Teach Us About The Future Of Virtual Reality

The full service arms race: acquisitions and convergence in 2017

The changing needs of marketers and brands has given rise to the demand for full-service offerings from agency and management consultancy partners.

The full service arms race: acquisitions and convergence in 2017

Tips from Jason Dooris on How Brands Should Use Data Driven Marketing

Data-driven marketing strategies have fast pushed more traditional approaches to the side, creating a whole new landscape that marketers will need to be familiar with.

Tips from Jason Dooris on How Brands Should Use Data Driven Marketing

What next for wearable devices?

Wearable devices quite literally have the potential to capture and store our personal data at a higher In this guest piece, Atomic 212 chief executive Jason Dooris talks wearables, the industry and intimate marketing opportunities up for grabs with your consumers.

What next for wearable devices?

Jason Dooris is the Director of Roo Biomechanics, an Australian sports science and technology business.