Ad Blocking will be a Boon for Content
Feeling like your head will explode with the amount of info out there when it comes to marketing and advertising? Jason Dooris, CEO of media agency Atomic212, has certainly felt the pressure so penned his thoughts onto paper in bite-sized chunks with the release of his new book The Digital Lunchbox: Bite-sized snacks for the modern marketer. Check out an extract below and read his interview with us here.
Robot Grabs Global Media Attention
Last week an employee from Sydney creative media and research agency Atomic 212 queued up in front of the Apple store on George Street waiting for the latest iPhone 6S. the only difference was she wasn’t physically standing in line, a robot called Lucy saved her spot. The CEO of Atomic 212 Jason Dooris chatted with B&T about how this robot came to be and why Atomic 212 didn’t need to spend money promoting the campaign.