In his latest B&T column, Atomic 212° supremo, Jason Dooris, takes a look at ‘white labelling’, or why so many agencies can’t/won’t/don’t outsource the tricky stuff…

The pricing war is in full swing in supermarket land.

The CEO Magazine has revealed the winners in the fourth annual Executive of the Year Awards hosted by Eddie McGuire, held at the Crown Melbourne last night.

Feeling like your head will explode with the amount of info out there when it comes to marketing and advertising? Jason Dooris, CEO of media agency Atomic212, has certainly felt the pressure so penned his thoughts onto paper in bite-sized chunks with the release of his new book The Digital Lunchbox: Bite-sized snacks for the modern marketer. Check out an extract below and read his interview with us here.

Wearable devices quite literally have the potential to capture and store our personal data at a higher In this guest piece, Atomic 212 chief executive Jason Dooris talks wearables, the industry and intimate marketing opportunities up for grabs with your consumers.

The CEO Magazine has revealed the finalists for its 2017 Executive of the Year Awards, with two agency bosses in the running to take out the coveted CEO of the Year category.

Jason Dooris ponders how long Apple can remain dominant in a market it’s no longer pushing forward.

We're about to see another format war play out.

In this guest post, Atomic 212° CEO Jason Dooris (pictured below) explores whether or not marketing and advertising is really the correct forum for brands to leverage themes that are sensitive to its consumers.

In this guest piece, Atomic 212° CEO Jason Dooris (pictured below) outlines what’s at stake for marketers in a world that’s becoming increasingly focused on augmented and virtual reality.

Super Bowl Ads Review

Jason Dooris says HomePod – Apple’s venture into the smartspeaker market – confirms that the AI-powered personal assistant is the future of search.

The winners in the ad industry are going to be those that have a point of view, challenge the status quo, and walk the walk as well, says Jason Dooris.

The changing needs of marketers and brands has given rise to the demand for full-service offerings from agency and management consultancy partners.

THEY’RE at the top, running multi-million dollar firms with thousands of employees. But everyone has to start somewhere.

In this guest post, Atomic 212’s CEO Jason Dooris (pictured below) argues it’s hardly a case of a lack of audience that’s the problem for many traditional Aussie medias. Rather, the problem’s trying to turn audience numbers into big dollars…

In this guest post, B&T regular and CEO of Atomic 212, Jason Dooris (pictured below), says Australia becoming a player in the space race is smart thinking for the nation’s smart thinkers…

Atomic212’s founder and CEO Jason Dooris has published a treatise on the current state of the marcomms industry in Australia and had a fair stab at predicting what successful agencies will look like in 2016 and beyond.

Jason Dooris says a revolutionary spirit is engulfing customer behaviour and agency business models.

“It’s the small things that count,” Dooris says.

Australian full service agency Atomic 212° has scored eight gongs at the Shorty Awards, which is the world’s largest exclusively digital awards program, including taking out the title of Small Agency of the Year.

Atomic 212° has opened a barber shop inside its Sydney offices. The agency that doesn’t know how to say ‘no’ to a funky idea has built a fully operational mullet, mop and man-bun slicer, within its Sydney Walsh Bay digs.

The profession’s growing mistrust of established players and movement towards smaller agencies, says Jason Dooris, can be compared to current trends in international politics.

They came, they saw, they conquered and having taken the Agency Of The Year gong at Friday’s B&T Awards, Atomic 212° has proven itself Australia’s top full-service agency.

Atomic 212° is at the forefront of developments in workplace structure, productivity and flexibility. The media and advertising agency has spearheaded a multi-faceted approach that will see the business position itself as the ‘Workplace of the future’.

Despite objections from legal teams, becoming part of the lexicon should be every marketer’s dream, writes Jason Dooris.

Online retail and bricks and mortar stores aren’t mortal enemies. Far from it argues Jason Dooris (pictured below) in this opinion piece. And it’s all backed by some juicy examples too. And you can’t argue with that…

Crammed with insightful trends and analysis from agency chief Jason Dooris.

Data-driven marketing strategies have fast pushed more traditional approaches to the side, creating a whole new landscape that marketers will need to be familiar with.

Ready, headset, go!

In today’s industry opinion piece, the man in the top job over at Atomic 212, Jason Dooris, talks about millennials – the “interesting bunch” as he calls them – about the lessons they should heed when entering this industry.

Agencies need a new model, as the current one is too expensive and ineffective. This will be the year it all changes, argues Jason Dooris, CEO of media agency Atomic212.

Last week an employee from Sydney creative media and research agency Atomic 212 queued up in front of the Apple store on George Street waiting for the latest iPhone 6S. the only difference was she wasn’t physically standing in line, a robot called Lucy saved her spot. The CEO of Atomic 212 Jason Dooris chatted with B&T about how this robot came to be and why Atomic 212 didn’t need to spend money promoting the campaign.

In this guest post, Atomic 212’s chief executive Jason Dooris (pictured below) says, with all this new tech now available to brands, it’s taking the CX/customer engagement thing to a whole new level and it’s the marketers who need to keep up…

Jason Dooris named Media Executive of the Year