By B&T Magazine
Atomic 212° has opened a barber shop inside its Sydney offices. The agency that doesn’t know how to say ‘no’ to a funky idea has built a fully operational mullet, mop and man-bun slicer, within its Sydney Walsh Bay digs.
Even better, any industry folk in the area who want to get a haircut can head on over to the Atomic offices and get themselves a free trim. Yes, you heard right. It’s free!
The barbershop – called ‘Tony’s Barber Shop’ – is named after Jason's late father, Tony Dooris and has been styled in that classic old-timey fashion, with a comfy old school chair, and a décor that is sure to get even the most jaded creative salivating for a snip.
“Why oh why did we build a barbershop?” says Atomic 212° CEO Jason Dooris. “Well, why not?”
Okay, sounds good, but that doesn’t really answer the question Mr Dooris. “Who doesn’t want an old-school barbershop in their office?”
C’mon Jase. Surely there’s some benefit to the barbershop? “Of course there’s a benefit. It makes our people happy. It’s a topic of conversation. It was a creative outlet. An excuse to be inventive in an agency that prides itself on being inventive.
“Above all it fits into our messaging of putting people first in advertising.”
This is not the first time the agency has launched a ‘People First in Advertising’ initiative and opened it up to the broader industry. Atomic still holds its weekly Yoga on the Wharf sessions every Tuesday morning at 7.30am.
Jason continues: “There is something quite satisfying about harking back to a forgotten time. Here at Atomic we pride ourselves on our technological prowess, but that doesn’t mean we can’t indulge in a little bit of analogue creativity.
“So, how did the idea come to fruition? We went around to all the staff and asked everyone to come up with a cool change we could make in the office.
“There were heaps of ideas, but when the barbershop was suggested, we knew we had a winner. The staff absolutely love it.”
But this new addition to the Atomic offices is not just for Atomites. It has been opened up to anyone in the industry who wants a free cut.
So, if you want a free haircut, head over to the Atomic offices in Walsh Bay every Wednesday. Probably best if you call or email in advance to make an appointment, because slots have been filling up fast.
About Jason Dooris
I have created and designed marketing and growth strategies for some of the world’s recognisable brands including Amazon, Deloitte, Saatchi and Saatchi, Optus, Virgin Mobile, Big W, Woolworths Supermarkets, Dan Murphys, Nespresso and Landlease. I have also worked with many Government departments on culture change and identity branding.
I am passionate about people leadership and development - empowering and engaging large marketing and brand teams through coaching, training, and mentorship for performance excellence. I currently lead a global/remote team across multiple locations including Australia, Argentina, Hong Kong and China.
I have a proven history of achievement in delivering corporate growth plans, and successful marketing initiatives to stimulate revenue growth and outperform sales objectives and have strong digital technology capabilities in advertising, communications, social media, marketing, and creative agency management.
My career experience has enabled me to present and speak across numerous platforms and industries as a subject matter expert, namely: ABC News, Sunrise, for the Australian Government, IBM Annual Global Conference, Emirates Annual Conference, AMP Board, New York Art Directors Club, Media & Marketing Europe, Australian Financial Review, and Web Summit.
I also volunteer my time and give back to the community via Board and Committee memberships.
Some key achievements and skills:
Ø Exceptional abilities in the development/implementation of marketing and growth innovations, ensuring business sustainability and continuous growth while cultivating strategic partnerships.
Ø A high impact leader and influencer with proven expertise in directing/coordinating all top to bottom functions of marketing, media, data analytics, traditional, & digital creative campaigns, business processes and performance groups.
Ø Completed large scale advertising and marketing projects, managing the entire product lifecycle, including research, prototype development, manufacturing, sales, branding, and marketing.
Ø Outstanding business and financial acumen with a forward-looking approach and collaborative styles.
Ø Interpersonal dexterity and executive influencing skills to build and sustain strong and mutually beneficial professional relationships with key stakeholders, clients, and staff members.
My area of expertise includes Brand Awareness & Integration, New Business Development, Team Leadership & Direction, Public Speaking Abilities, Consultation Services, Growth Strategies Implementation, Commercial Business Acumen, Hard-Hitting Negotiations, Stakeholder Engagement, Course Marketing, Business Transformation, Marketing & Advertising, Product Development, Risk Mitigation, Advertising and Media Solutions.
Feel free to email me at jasondooris@mac.com or visit my personal website jasondooris.com
“Its been an exciting first half!” Jason Dooris