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Tips from Jason Dooris on How Brands Should Use Data Driven Marketing

By Jonas Tobias B&T Magazine

Data-driven marketing strategies have fast pushed more traditional approaches to the side, creating a whole new landscape that marketers will need to be familiar with.

And, as keeping abreast of data driven strategies can be a highly complicated task, more businesses seek out digitally savvy consultancies to partner with them.

In an ever changing media landscape of evolving engagement strategies with more refined data to direct a campaign, the task of creating, implementing and assessing marketing campaigns has become an undertaking often too complex to be handled by internal teams.

Yet, with technological improvements expanding audience reach and greater data integration that can lead to campaigns being more complex, the traditional approach from creative agencies is requiring an overhaul, with a fresh and more innovative mindset required for the days ahead, said Jason Dooris, CEO of media agency Atomic 212 (pictured above).

“Today’s outcome driven marketing campaigns need to be developed with greater collaboration between data and creative at its core, and with greater consideration of consumer trends and their behaviour around technology,” Dooris said.

Traditionally, both in-house marketing departments and agencies have maintained a divide between creatives and tech teams, analysts and content creators, keeping each of their areas siloed and only working side by side or in succession.

“It is one thing to keep up with current marketing trends,” he said, “Yet another altogether to be pushing beyond and to lead the way, which we attempt to do with collaborative multi-disciplinary teams and innovative data marketing strategies.”

Atomic 212 has been playing about in this space, undoing the conventional separations, melting different roles into a one-goal orientated team and developing inventive new strategies and programming. By embracing a full-service approach, which allows it to marry analytical and creative teams, its clients have seen solid results.

“Data-marketing is fast emerging as the way of the future and aims to not merely project a marketing message into the target audience’s space, but to be tailored specifically to appeal and engage its audience in line with their behaviours and technology trends,” Dooris said.

“The opportunities that data marketing presents for businesses to take their audience engagement to the next level are massive.”

About Jason Dooris

I have created and designed marketing and growth strategies for some of the world’s recognisable brands including Amazon, Deloitte, Saatchi and Saatchi, Optus, Virgin Mobile, Big W, Woolworths Supermarkets, Dan Murphys, Nespresso and Landlease. I have also worked with many Government departments on culture change and identity branding.

I am passionate about people leadership and development - empowering and engaging large marketing and brand teams through coaching, training, and mentorship for performance excellence. I currently lead a global/remote team across multiple locations including Australia, Argentina, Hong Kong and China.

I have a proven history of achievement in delivering corporate growth plans, and successful marketing initiatives to stimulate revenue growth and outperform sales objectives and have strong digital technology capabilities in advertising, communications, social media, marketing, and creative agency management.

My career experience has enabled me to present and speak across numerous platforms and industries as a subject matter expert, namely: ABC News, Sunrise, for the Australian Government, IBM Annual Global Conference, Emirates Annual Conference, AMP Board, New York Art Directors Club, Media & Marketing Europe, Australian Financial Review, and Web Summit.

I also volunteer my time and give back to the community via Board and Committee memberships.

Some key achievements and skills:

Ø Exceptional abilities in the development/implementation of marketing and growth innovations, ensuring business sustainability and continuous growth while cultivating strategic partnerships.

Ø A high impact leader and influencer with proven expertise in directing/coordinating all top to bottom functions of marketing, media, data analytics, traditional, & digital creative campaigns, business processes and performance groups.

Ø Completed large scale advertising and marketing projects, managing the entire product lifecycle, including research, prototype development, manufacturing, sales, branding, and marketing.

Ø Outstanding business and financial acumen with a forward-looking approach and collaborative styles.

Ø Interpersonal dexterity and executive influencing skills to build and sustain strong and mutually beneficial professional relationships with key stakeholders, clients, and staff members.

My area of expertise includes Brand Awareness & Integration, New Business Development, Team Leadership & Direction, Public Speaking Abilities, Consultation Services, Growth Strategies Implementation, Commercial Business Acumen, Hard-Hitting Negotiations, Stakeholder Engagement, Course Marketing, Business Transformation, Marketing & Advertising, Product Development, Risk Mitigation, Advertising and Media Solutions.

Feel free to email me at or visit my personal website

“Its been an exciting first half!” Jason Dooris

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