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Why this globally award-winning advertising agency lets its employees work outside


“It’s the small things that count,” Dooris says.

An award-winning advertising agency that has previously banned internal emails is now encouraging its employees to work outside in a bid to boost productivity and improve company culture.

Atomic 212, an advertising agency with offices in Sydney, Melbourne, Newcastle and Auckland, implemented “the fresh air project” about five weeks ago and is already seeing the benefits.

Under the initiative, employees are encouraged to work outside if they want a change of scenery or wish to brainstorm with clients.

Founder and chief executive Jason Dooris tells SmartCompany he has noticed staff members have become more energised and productive as a result.

“It’s the small things that count,” Dooris says.

“It’s connected everybody. An environment where you know everyone and people are working and you have fun, that’s inspiring. That’s what makes you want to come to work in the morning.”

While it’s hard to measure the financial benefits of having a strong company culture, Atomic 212 is turning over about $180 million and employs about 100 staff.

The company has also won a suite of awards, including second place in B&T’s Employer of the Year award and Campaign’s Independent Agency of the Year.

Dooris says he believes his agency’s success can be pinned down, in part, to how it puts its employees first.

At the heart of this strategy is making sure employees talk face-to-face and can have a laugh.

“We work in a world now where in many respects we are numbed by technology,” Dooris says.

“Technology is a wonderful thing, we deploy it in every corner of our business. But we’ve become more connected but less human.

“We want to bring the humanity back to the forefront.”

About Jason Dooris

I have created and designed marketing and growth strategies for some of the world’s recognisable brands including Amazon, Deloitte, Saatchi and Saatchi, Optus, Virgin Mobile, Big W, Woolworths Supermarkets, Dan Murphys, Nespresso and Landlease. I have also worked with many Government departments on culture change and identity branding.

I am passionate about people leadership and development - empowering and engaging large marketing and brand teams through coaching, training, and mentorship for performance excellence. I currently lead a global/remote team across multiple locations including Australia, Argentina, Hong Kong and China.

I have a proven history of achievement in delivering corporate growth plans, and successful marketing initiatives to stimulate revenue growth and outperform sales objectives and have strong digital technology capabilities in advertising, communications, social media, marketing, and creative agency management.

My career experience has enabled me to present and speak across numerous platforms and industries as a subject matter expert, namely: ABC News, Sunrise, for the Australian Government, IBM Annual Global Conference, Emirates Annual Conference, AMP Board, New York Art Directors Club, Media & Marketing Europe, Australian Financial Review, and Web Summit.

I also volunteer my time and give back to the community via Board and Committee memberships.

Some key achievements and skills:

Ø Exceptional abilities in the development/implementation of marketing and growth innovations, ensuring business sustainability and continuous growth while cultivating strategic partnerships.

Ø A high impact leader and influencer with proven expertise in directing/coordinating all top to bottom functions of marketing, media, data analytics, traditional, & digital creative campaigns, business processes and performance groups.

Ø Completed large scale advertising and marketing projects, managing the entire product lifecycle, including research, prototype development, manufacturing, sales, branding, and marketing.

Ø Outstanding business and financial acumen with a forward-looking approach and collaborative styles.

Ø Interpersonal dexterity and executive influencing skills to build and sustain strong and mutually beneficial professional relationships with key stakeholders, clients, and staff members.

My area of expertise includes Brand Awareness & Integration, New Business Development, Team Leadership & Direction, Public Speaking Abilities, Consultation Services, Growth Strategies Implementation, Commercial Business Acumen, Hard-Hitting Negotiations, Stakeholder Engagement, Course Marketing, Business Transformation, Marketing & Advertising, Product Development, Risk Mitigation, Advertising and Media Solutions.

Feel free to email me at or visit my personal website

“Its been an exciting first half!” Jason Dooris

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